What is the difference between green action and green “action”? We’ve recruited a team of climate-conscious hamsters to help explain the ins and outs of greenwashing, how to spot it and call it out.
Suitable for All Ages
5 minutes
English
Additional info
What is the difference between green action and green "action"?
We've recruited a team of climate-conscious hamsters to help explain how to spot businesses and industries that are greenwashing.
As we explore our furry friend's hometown of Hutchville, we expose various questionable practices these cute rodents are using to mislead customers about their climate credentials.
Back in the real world, on our journey to a better future, it's critical to identify green-speak, call it out, and demand concrete climate action.
Handily, countries are passing laws to help hold businesses to account - try searching for “Green Claims Laws” where you live. We’ve listed some of the major ones below.
(If anyone asks, just say the hamsters sent you)
UK: Green Claims Code:
https://greenclaims.campaign.gov.uk
USA: FTC Green Guides:
https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
Europe: European Green Deal:
https://ec.europa.eu/environment/eussd/smgp/initiative_on_green_claims.htm
New Zealand: Environmental Claims Guidelines:
https://comcom.govt.nz/news-and-media/media-releases/2020/commerce-commission-releases-guidelines-on-environmental-claims
New legislation is being passed all the time, so search for updates in your country.
Categories
Community, Education, Sustainability
Countries
United Kingdom
Production Company
Rubber Republic Films
Language
English
Year of Production
2022
Parental rating
Suitable for All Ages
Suitable for All Ages
5 minutes
English
Additional info
What is the difference between green action and green "action"?
We've recruited a team of climate-conscious hamsters to help explain how to spot businesses and industries that are greenwashing.
As we explore our furry friend's hometown of Hutchville, we expose various questionable practices these cute rodents are using to mislead customers about their climate credentials.
Back in the real world, on our journey to a better future, it's critical to identify green-speak, call it out, and demand concrete climate action.
Handily, countries are passing laws to help hold businesses to account - try searching for “Green Claims Laws” where you live. We’ve listed some of the major ones below.
(If anyone asks, just say the hamsters sent you)
UK: Green Claims Code:
https://greenclaims.campaign.gov.uk
USA: FTC Green Guides:
https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
Europe: European Green Deal:
https://ec.europa.eu/environment/eussd/smgp/initiative_on_green_claims.htm
New Zealand: Environmental Claims Guidelines:
https://comcom.govt.nz/news-and-media/media-releases/2020/commerce-commission-releases-guidelines-on-environmental-claims
New legislation is being passed all the time, so search for updates in your country.