For nearly a century, Rolex has accompanied pioneering explorers pushing back the boundaries of human endeavor. As the 21st century unfolds, the company has moved from championing exploration for the sake of discovery to protecting the planet. To reinforce its commitment, the brand launched the Perpetual Planet Initiative in 2019. The initiative supports individuals and organizations using science to understand the world’s environmental challenges and devise solutions that will restore balance to our ecosystems. It is rapidly expanding and now has a portfolio of more than 20 partnerships.

Below, discover a collection of short films, telling the stories of some of the inspiring organisations supported by the Perpetual Planet initiative. Including but not limited to the work of; Sylvia Earle’s Mission Blue, which encourages communities and governments to shield marine life that is at risk from human pressures; One Ocean Foundation and Menkab, 2 organisations which strive for the protection of cetacean populations in two important areas of the Mediterranean; Coral Gardeners, who work transplanting resilient corals to restore dying reefs, while also working to inspire others to act similarly to save coral reefs worldwide; Under the Pole Expeditions, who push the boundaries of underwater exploration in order to complete research in marine biology, polar systems and diver physiology; Rewilding Chile and Argentina, an organisation established by entrepreneurs Kristine and the late Doug Tompkins who purchased vast tracts of land in Chile and Argentina for the purpose of “rewilding” them.

The Rolex Perpetual Planet Initiative

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