WildlifeDirect is an award winning conservation organization with a vision to change hearts, minds and laws to ensure Africa’s critical species endure forever. The organization was founded in 2004 by Kenyan conservationist and paleoanthropologist, Dr. Richard Leakey and is led by renowned conservationist Dr. Paula Kahumbu.

WildlifeDirect fights wildlife crime through advocacy campaigns, educates people through a TV series "Wildlife Warriors", and inspires people to take action. WildlifeDirect supports grass roots conservation organizations and mobilizes mass public participation through events and citizen science. 

Thousands of children engage through the Wildlife Warrior Kids program, which involves children in citizen science activities and takes them on their first ever wilderness expeditions.